The systems of management of associated clients and (to customer relationship management/to partner relationship management) integrate applications with the purpose of optimizing the different commercial channels, or are at level associated clients or.

Of this one form, the company can have a useful tool that will allow him to get to know its public objective, to take care of its necessities, generic as as much precise, to develop commercial campaigns designed to size for each tipología of particular client, to connect the different channels from sales, and, really, unify in a single department actions that are carried out habitually by different organizations from the organization

At these moments we were in phase of development of a CRM based on technology open source, highly flexible, so that its implementation always will be independent of the type of company, being able to satisfy, the same program, as different necessities as a company of consultancy and a furniture factory. This is because the implementation of the system will be carried out of individualized form, as application "key in hand", which will lead to solve one of the main problems when a standard system is implemented: the lack of adjustment to the real necessities of the company

On the other hand, we have configurables systems stándard that they constitute suitable solutions if her organization is a small or medium company. These applications, will be structured and integrated in their Web site of customized form. Although the organization of their company is smaller, will have the same capacities and possibilities that a great company, as much at level of analysis as at connectivity level.